If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. Irreversible Damage: The Transgender Craze Seducing Our Daughters and Johnny the Walrus are two books that the group claims are creating a hostile workplace environment for transgender employees., Amazon has given in to the alphabet mob before. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. And its an issue in the world of marketing, too. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. While monetary donations can be helpful, volunteering at community events or spending time with LGBTQ+ advocacy organizations may be a more valuable experience. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. So how can your campaign create an even greater impact in the community? Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. GLAAD rewrites the script for LGBTQ acceptance. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. Period. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). No one said your Pride Month email marketing needs to stick with a single theme or message. The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. Never allow yourself to be made a victim. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. Here are a few things your company can do: 1. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. You found our list of the best pride month quotes. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also Its simple: protecting all LGBTQ people, including LGBTQ people of color and members of the trans community, is both good for business and good for the world. The cookie is used to store the user consent for the cookies in the category "Performance". Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. Accept no ones definition of your life. All in one place. Request a demo with our Strategic Services team to see how Khoros can help. And its also a big opportunity for brands. To sound off, please email letters@DailySignal.com and well consider publishing your edited remarks in our regular We Hear You feature. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. Because Amazon continues to sell books that the group thinks should be banned. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very Try the Morning Bell and get the days most important news and commentary from a team committed to the truth in formats that respect your timeand your intelligence. June 1, 2021. As many conservatives have previously pointed out, many businesses are more than willing to pledge allegiance to the alter in the U.S. and Europe but are conspicuously quiet in places where leftist rot hasnt taken hold. Here is a look at our top dos and donts to help you celebrate Pride Month. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. Team building content expert. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. We are powerful because we have survived. Audre Lorde. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. Google Trends data shows us how search interest in Pride has climbed year on year since 2016: Cynical as it might sound, theres a clear commercial incentive for brands to support Pride. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. As businesses work to be more inclusive in both their In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. You just need to get specific about the actions youre taking. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. By now, brands understand that speaking up about social causes benefits them. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. Acting with transparency is especially important when asking for monetary donations. But the community doesnt exist only one month per year. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Call it out as such. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push The Daily Signal depends on the support of readers like you. And how many are doing nothing, or even the opposite, behind closed doors? This cookie is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the website upon enquiry. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. The cookie is used to store the user consent for the cookies in the category "Analytics". You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. / Here are some interesting ways companies celebrated Pride in 2021. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. Bath & Body Works 1. Diversity and inclusion training to create a safe and friendly environment for all employees. Does this campaign align with who we are and what we do as a brand? Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Levis 2. When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. LinkedIn sets this cookie for LinkedIn Ads ID syncing. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. It just makes sense. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities.
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