It has become the centerpiece of our social media. From the listeners and the artists point of view, its like, What? At some point, she met the industry in the middle. Along with the tour announcement came information about how fans could score tickets. I dont know. And its getting harder because all of these things are marketing funnels for other places. She was like, Im out of here. Thank you for your patience as we continue managing this huge demand.. Now we live in a world where people can blow up on TikTok overnight and negotiate very favorable terms with a label because they have already built an audience. Lets talk about the future of music now, and the new trends were seeing, the things that are coming next. She withheld her back catalog from Spotify and Apple Music, but now theyre on Spotify and Apple Music. Get browser notifications for breaking news, live events, and exclusive reporting. For some of us, they even created tools that would help you export your music, so that you could grab your entire MP3 library and all your ripped CDs and carry them with you. The company later said that over 3.5 million users pre-registered for the sale, making it the largest registration in Ticketmaster history. The tour, which will be a "journey through the musical eras" of Swift's career, is set to kick off next March in Arizona. This is what I keep coming back to. Your job was to perhaps show up, perform songs, and work on your image. "Its a function of Taylor Swift. Now before we completely turned to streaming, the revenue model for touring and all the other stuff that artists did was inverted at that time. Swift said she hopes that she can provide more opportunities in the future for all of her fans who weren't able to get tickets to the tour. He has transcended the platform. That is ultimately the place where youre most likely to be making your money. Earlier that morning, Liberty Media CEO Greg Maffei (Liberty owns part of Live Nation, of which Ticketmaster is a subsidiary), had blamed the situation on the "massive demand" for Swift tickets during an interview with CNBC. Also unusual, because a lot of her peers that go off and make money do so primarily through means outside of music by starting fashion lines, restaurant chains, or whatever it might be. Yeah. There was a nice moment where ringtones started to cushion some of the revenues. This doesnt make any sense.. Walk us through why Taylor wants to re-record her songs, and how this connects to the big catalog sales were seeing from artists like Neil Young, and there was a report about Dr Dre over the weekend. But yeah, definitely. I think a lot of folks are looking to K-pop. Shes very savvy, yes. The thing that we are looking for is which breakout viral successes from TikTok will turn into a multi-decade career like Taylor Swifts. She has voiced concern about digital music and streaming for over a decade, and she has taken some very important actions to show herself as an underdog being exploited by big tech companies that just want to take all the money. Those verified fans were informed by email Monday that they would be individually invited to put dibs on a purchase request by Dec. 23, with a two-ticket limit. "We had 14 million people hit the site including bots, another story, which are not supposed to be there and despite all the challenges and the breakdowns, we did sell over 2 million tickets that day.". When you see how she has made that shift, are there any other artists who have managed to pull that off? They are able to get out of there and cash out on the venture capital model. Taylor Swift addressed the recent controversy surrounding Ticketmaster's handling of tickets for her upcoming Eras tour. Eras will be Swifts first tour since 2018, in honor of her 10th studio album, Midnights, which dropped in October. Thats amazing. It's going to happen," Swift said when asked by the host, adding, "We will do it and it will be great.". A lot of songwriters liked that model. The singer's team has announced that some verified fans who weren't able to buy tickets last month will get a second chance. We have to add some stipulations before we begin a conversation on Taylor Swift. The way you make more money is often either by getting your stuff to more people or by being some middleman who gets a better, stronger contract. Unfortunately, a lot of them dont then translate into fan bases that will come out and buy tickets to shows. There is no shortage of stories of artists, musicians, and songwriters being short-shrifted throughout the entirety of the music industry. There has been a realization that many of these streaming platforms, which had been valued as tech companies, are actually just digital media companies, and theyre trying to figure out how to pull in revenue after a decade of growth that has been funded by low interest rates and the natural business cycle of streaming. I mean Charlie Puth was a YouTuber. I want to sell my TS Eras tickets here on stubhub. A Live Nation shareholder claimed 14 million people attempted to purchase Taylor Swift presale tickets on Tuesday ahead of the pop star's "The Eras Tour." Nov. 11, 2022: Taylor Swift announces an additional 17 dates. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. That means I should be able to sell them no problem here. Yeah, I mean Metallica was also unhappy at the time, but they didnt have the same amount of clout. "It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse. Then theres the next stuff, like the actual threats. There are just countless ways that people are trying to use these, including ownership of actual music, being able to have an exclusive license to music, or weird pictures of gifs that were made by an AI. Well, the most important thing was Spotify getting the buy-in from the entire industry. If the structure of this episode is, How are they going to ask you for $20? First it was CDs, now its tours and merch. If I had to pick one, I would pick him. Theyre not a music company anymore. They dont know how much listening is going to happen during that time, and they dont know exactly how much revenue theres going to be in any given time period either. Most of them are pooling, some of them are doing pay per stream, but most are not. There was some weirdness with it, but the artists seemed happy with that arrangement. Everyone knew getting tickets for Taylor Swift's The Eras Tour was going . So then that era ends and were no longer making all the money on CDs, the revenue for the industry has crashed because of piracy, and for some reason its really hard to get a ringtone on a phone, so people will pay 99 cents for a ringtone. I remember Steve Jobs saying, People dont want to rent their music. There is only so far you can go with user growth in countries that have lower base income and where people have more sensitivity to price fluctuations. By suppliers, you mean the musicians themselves? Taylor Swift performs onstage during her "Reputation" stadium tour in Arlington, Texas, on Oct. 5, 2018. Invitations will be staggered by tour dates in each city. Theres publishing and this, et cetera Its the exact same sigh when people have to explain NFT copyright. Politicians even got involved, with House Rep. Alexandria Ocasio-Cortez tweeting that Ticketmaster has become a "monopoly" after its merger with Live Nation and that "they need to be reigned in.". I am curious and skeptical whether or not that simpler model could work. Its funny, I obviously think of him as a TikTok artist, but hes actually a blanket, ubiquitous, everywhere-in-media artist. It just created a sensation, but it was a huge, expensive stadium tour. (Gareth Cattermole/TAS18/Getty Images for TAS / Getty Images), Taylor Swift performs onstage during her "Reputation" stadium tour in Arlington, Texas, on Oct. 5, 2018. When you are a young artist trying to come up, and youre like, I need to build an audience on TikTok so I can go to a label and have some leverage to get back from the label what I want, how big of an audience do you need? (Getty Images / Getty Images), SPOTIFY CROWNS TAYLOR SWIFT'S MIDNIGHTS AS MOST-STREAMED ARTIST, MOST-STREAMED ALBUM. She was the product of a Nashville system and she did not have a built-in fan base when she released her first record. Everything has just become more expensive in our world with inflation. Amazon Music is going to be fine because Amazon is fine. Like the streaming model, there is going to be a cap on the amount of concerts that people are going to go to. of residency or put Taylor . SeatGeek handled primary ticketing for a few stadiums. Thank you for wanting to be there. In response to the report, Live Nation issued a statement on its website, saying that it "takes its responsibilities under the antitrust laws seriously and does not engage in behaviors that could justify antitrust litigation. There are plenty of places where they deserve credit, but in terms of their ownership stakes, no, of course not. It didnt work for everybody, but for the biggest artists, it worked really well. You can be paid out in hundreds of millions, billions of dollars. Cookies collect information about your preferences and your device and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. She said she's "trying to figure out how the situation can be improved moving forward. "If Chick Fil A was in charge of the Ticketmaster queue I would've had Taylor Swift tickets within MINUTES just saying," a Twitter user wrote. Swift said there was "a multitude of reasons" why people had "such a hard time trying to get tickets" and is trying to figure out how to "improve" the disastrous rollout moving forward. 1999 was the height and record profits were declining, yet CD sales were still very large at that point. You get the entire catalog of recorded music, in a way that Netflix doesnt have everything or HBO doesnt have everything. Li Cohen is a social media producer and trending reporter for CBS News, focusing on social justice issues. When there is no competition to incentivize better services and fair prices, we all suffer the consequences.". According to Billboard, Ticketmaster still has 170,000 remaining tickets for the Eras tour and the company is gearing up to sell them to the lucky fans who previously received emails in the next four weeks. They were more expensive, so bands would have a one-hit single and a CD full of crap. He creates whole media cycles off of the things that he makes. Listeners, on the other hand, were very pleased because they got everything all the time. At the request of Swift's team, the ticket seller said on Monday that . Taylor Swift is a beloved performer and getting tickets to her concerts can be a real headache sometimes. The statement wrapped up by saying Ticketmaster is working on improving its technology for future sales, before offering some perspective on the scope of the demand for Era tickets. I think a lot of it has to do with, frankly, mismatches of supply and demand. "We have already seen that Ticketmaster cannot arrange a pre-sale," she said. Then when they ran out of countries, their growth stopped. Verified fans were given codes to enter the Ticketmaster pre-sale on Tuesday, but many claimed their codes did not work. A group of 25 incensed Taylor Swift fans from across the country are suing Ticketmaster for fraud and intentional misrepresentation after last months Eras tour debacle, The Post can confirm. The last thing I want is the Fleetwood Mac army coming for me. One thing that is very funny, as I look back on covering tech for the last 10 years, is how much user growth these companies achieved just by launching in additional countries. "Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled," read a tweet posted to the official Ticketmaster account. A few hours after the sale's planned start time, Ticketmaster tweeted that the issues were due to "historically unprecedented demand" and announced it was pushing back the start times for some West Coast venues. We've been doing this for decades together and over the years, I've brought so many elements of my career in house. Do we have a sense of how that works and if the labels are happy with that? On the day the canceled general ticket sale was supposed to occur, Ticketmaster issued an apology to Swift fans along with a lengthy explanation about what went wrong during the presale. It was an interesting era to launch a music career, because it really was towards the death of the CD era. Is the music on streaming still just marketing for that stuff, or is that valuable to her now as well? The tour, which will be a "journey through the musical eras" of Swift's career, is set to kick off next March in Arizona. ", Ticketmaster then explained their Verified Fan process, which is tasked with "identifying real humans and weeding out bots." He is a master of the platforms, and he makes compelling and well-produced content. We want to look at how many Instagram or Twitter followers you have. If were at this moment in a 20-year cycle where everyone is unhappy with how this model is working, outside of probably the labels, then there is opportunity for someone to do something very creative and disruptive. Absolutely, there was clarity. Again, I will say, I think the style of pop music in particular right now does not lend itself to the intimate club show. (Matt Winkelmeyer/TAS18/Getty Images for TAS / Getty Images). Do you think she, as an artist, understood that this change was coming and was changing her strategy? Its a little late in this episode. Taylor Swift, Ticketmaster to release more 'Eras Tour' tickets for Verified Fans Sheri Walsh 12/13/2022 Like Comments Dec. 12 (UPI) -- Taylor Swift gave Verified Fans some good karma. Right. She has four versions of this album that make a clock, and you have to buy all four copies on vinyl. That is a monopoly. On November 15 . No tickets and a card I cant use.. Fans had until Nov. 9 to register for the Eras presale through Ticketmaster's Verified Fan program. I love having you on the show. They want to have a relationship with it. This was a religious war inside the tech and media industries. But you are the artist. She has not yet had to make that turn, but the midline artist is desperate for the next thing they can sell. Things that blow up on TikTok go to Spotify, and things that are streamed on Spotify then go onto Billboard charts. The company did not say whether more tickets would be sold for the tour at a later date. She said, No, Im not going to put it up on Spotify., Thats a sea change moment for the industry, because until that second, streaming was this other thing that was happening. Update: On Thursday, Nov. 17, Ticketmaster tweeted, "Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.". You have to get completely enmeshed in this thing and see all of it to be able to understand the references that are happening in any given moment. Taylor Swift's Eras Tour is on track to sell $591 million in tickets leaving Ticketmaster with a relative pittance and buckets of bad PR . ", Swift said Friday that the controversy occurred because of a "multitude of reasons," and suggested that the blame for the situation falls on Ticketmaster. It seems like in the past two years especially, it has remodeled the music industry. Music is an art creation business, a content creation business. Now its listens over time. Many fans sat in the Ticketmaster queue for hours waiting to get Swift tickets. I hope those things can also survive so that whoever has been able to have the time to develop that talent can keep on doing it. I would pick Lil Nas X as well. Whats going to happen is your subscription is going to get pooled together with all of the other subscriptions, all of the other listeners, and all of their listening. Section 240 Row 15 Seats 22-25 Transfer from Ticketmaster electronically upon payment : tickets are in hand. Look, man, I came up in an era where a guitar solo in a small, smokey room with 300 people is perfect. Music listening may be seasonal. The singer commented on the issue on her Instagram story on Friday, saying that . They wont stop being around me, and its TikTok. The plaintiffs, who are seeking a penalty of $2,500 against the company for every violation of Business and Professions Code section 17200, additionally claimed that Ticketmaster "intentionally and purposefully mislead ticket purchasers" by permitting "scalpers and bots" to access the presale. You need to be posting many times a day, and you need to be figuring out how to create whole moments every single week in order to maintain attention when theres so much other material that people could be focused on. It grew to be the whole market. Your expectation is, This better be amazing. Thats creating this upward spiral of, I want a better show. Ticketmaster, based in Beverly Hills, crashed shortly after 10 a.m. Tuesday after reporting historically unprecedented demand, with "millions of fans" showing up to buy tickets for the TaylorSwiftTix Presale event. You can just make a copy of a digital object and sell it again. The publishing royalties were smaller then, but you got them for every single song, whereas today, you only get publishing royalties when someone actually listens to a song. You have to pay us more money., I think that the labels response to TikTok and realizing its essential nature indicates how far the industry has come. Very much so. I was very budget-constrained at that point in my life, and I used to count the number of songs on an album to think about where I should put my money. It met more needs for a smaller slice of people that were less discerning, and then it just took over everything because it was more convenient. Its not clear who listens to it and how, it devalues fans, there were all kinds of ways that people were very unhappy with how they got paid out. EMI was eventually bought by Universal, so there was a lot of consolidation on the label side. She just wont stop. A general sale was then planned for Nov. 18 for fans who didn't receive a Verified Fan code or have a Capital One card. The sudden cancellation comes after Ticketmaster said Thursday that more than two million tickets were sold Tuesday for her upcoming tour the most ever sold for an artist in a single day.
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