If you have a task success rate of 70%, increasing it to 90% will be an improvement in user experience. OKR initiatives are very individual and are hard to generalize across organizations and even teams. Add OKR examples into Weekdone today! 1. 2. Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. Key Result: Survey the sales team to learn about products of interest to customers. For example, one of your digital marketing OKRs may be to improve social media engagement and traffic. When looking to set OKRs (objectives and key results), it's understandable to want examples to spark inspirationor at least compare with others to see if you're stretching enough.For how to write OKRs, the actual formula is simple: Objectives are goals and intents, while Key Results are time-bound and measurable milestones under these goals and intents. The benefits of the framework include a better focus on results that matter, increased transparency, and better (strategic) alignment. They're not sales targets. CEO OKR OBJECTIVE: Strengthen our corporate culture Key Results: Roll out a continuous two-way feedback loop via monthly surveys An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. Contents: 1. A3: According to feedback from team managers, the payment request application is too complicated, as there are too many people who need to confirm the application before it comes to the finance department. There are two types of goals in the OKR methodology you should know: committed and aspirational. To drive the progress on these OKRs, the team will need to consider which Initiatives they will prioritize and complete and how these Initiatives will link to the OKRs. KR3: At least 50% of lost deals reply to the why not us survey. (If everyone answers differently, this means the objective is not aligning). OKR Examples for Compensation and Benefits Key result three: Decrease the sales cycle from 30 days to 25.5 days. Currently, its 4% less than the lowest industry average. OBJECTIVE: Launch the new product successfully. Engineering OKR examples 7. redundant & time-consuming back-and-forth communication between Compliance and Business Development that could be fixed by proper internal documentation. But if fixing the application procedure does not solve the problem, the team will have to keep thinking about other solutions. This might be, actually, too long of a sentence, and you might want to put some parts of this information in the comment section under the Objective. OKRs help establish boundaries and encourage us to say no when asked to pursue the wrong things. . Learn about some of the significant PMO OKR examples of Profit.co and get ideas on building effective PMO OKRs. Weekdone provides sample OKRs for you to add directly into your account. KR3: Expand the audience base from 5,00 to 8,00 in the quarter. With real-world examples from our OKR experts. What are the best practices involved & how do you know if a certain KR is better than the other one. Key Results. This is causing issues with outstanding payments being delayed, and one way to change the situation is to improve the procedure that team managers are following to submit their payment requests. Sales teams are considerably more data-driven than any other team in a company. Administrative OKRs assist leaders determine if they are focusing on routine duties or adding value to the company. Increase task success Rate. time spent watching Facebook Live from 80 seconds to 16 seconds. Hire a Diverse, High Performing Team. Examples of OKRs for Operations. A3: We should organize a payment confirmation process that requires no more than 3 parties involved. 60% of guests enrolled in real-time texting service to enhance online ordering experience. Secondly, the finance team needs to make sure that team managers are capable of delivering primary documentation on time. ), Youve most likely seen this OKR formula: . Do we need to set company OKRs, individual OKRs, or both? The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. Now, instead of constantly talking about the size of this gap, think how you would build the bridge over it: The answers to these questions will be the basis for your OKRs. With this Objective, you will explore the websites and forums where decision-makers are asking questions and discussing the pros and cons of different tools/services. Here, the focus is enterprise clients so whatever we define as value for this audience would be the central focus of our attention. OKR Examples for Sales Leadership. Unlike committed OKRs, they dont have a clear path for completion or actual knowledge of how to get there. Those two methods serve a different purpose but there is a clear connection between performance metrics (KPIs) and improvement goals (OKRs). Objective. Control the difference of price paid and the price invoiced for every vendor not more than $5000 every month. Key Result 2. It can be intimidating to implement a goal-setting system like OKRs. Create a list of potential websites, groups, and forums where we can start discussions, Decide on 5-7 different pitch stories to connect with different audiences, Create a new GA report to track conversion on the core pages, Reach out to 100 good customers to ask for reviews, You are falling behind on sales KPIs and you need an OKR to fix whats broken and bring performance targets back on track, You want to double/triple or 10x your growth, and you need an OKR to pursue something you havent tried before. The purpose of OKR goal-setting is to change and improve your business situation. The difference between OKR and Scrum is like the difference between a part and a whole Objectives and Key Results provide a larger framework, and Scrum is mostly focused on micro-management. Potential customers seem to make it to our doorstep but they tend to drop off somewhere early in the sales process. CS agents say that they are reopening tickets several times after the issues were declared solved, and the Development team insists that the tasks are not properly explained and each reopening is an additional sub-task or more information from the customer that wasnt originally shared. And this is where HR professionals step in. Key results typically include hard numbers. But opting out of some of these cookies may have an effect on your browsing experience. Check out these OKR examplesand tips for tracking key resultsfirst. But making the process easier might not be the only issue that needs to be solved to improve the processing time. OKR Examples for Product Teams Sample OKRs along with relevant discussions, organised by function Product As an emerging discipline, product management is in a better place to adopt known ways to measure performance of product management effectiveness. 2. What has been working in the past, and can you double down on that effect? OKR Examples For Marketing Priority Problem / Opportunity Our CPA has been climbing and is not over $200 and we need it to be less than $150 whilst still delivering the volume and quality. Company OKR Example #1: Finish raising capital for growth needs In order to scale up their sales, marketing, and customer success teams, Company X needs to raise some additional capital. This is the main outcome we should drive and our primary focus because generating discussions is useless without guiding potential clients to the next steps of the funnel. Objective: Improve our presence on relevant review websites, forums, and groups to nurture leads with high buying intent. In other words, what needs to change specifically so that everyone would agree that the internal procedures are simplified and financial reporting is finally more transparent? Browse more: team-specific OKR examples in our database, or see an instruction with more examples on how teams write their OKRs. Increase customer retention by 5% this year. Knowing about misalignment and continuous struggles in cross-functional communication, you need to narrow down the problems that you can solve this quarter. In one sentence: You complete a set of key results to achieve your objective. So we say yes to every request and tell ourselves its just part of the job. KR 1: Increase the market share from xx to yy%. We have many email templates that we use to communicate with potential customers. Survey backend, frontend and data devs to develop 5 new metrics. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. OKRs are built on big-picture goals and targets that are designed to push employees and companies forward, so they should toe the line of "almost impossible." . Improve information management procedures by the end of [quarter and year], Launch a successful and exciting company swag program for office and remote employees, Implement a successful online conference room reservation system by [quarter and year], Streamline all departmental operation requests into ticketing system for management and tracking, Implement a purchasing management process, Maintain accurate record-keeping at all times, Strengthen the communication for employee policy updates, Offer development programs to help all team members reach their career goals, Align internal department communications, Deliver on strategic initiatives and activities, Successfully launch podcast campaign in [year and quarter], Improve customer retention and customer lifetime value (CLV). Even if you are confident in the solution, dont assume that its the best one. But its a decent Objective because it tells you both the focus area, and why it is important. If that doesnt help, we will keep looking for solutions to improve the quality of communication. Here are a few places to mention OKRs: A project management tool is a valuable asset to merge alignment, accountability, and engagement in one place. OKRs (Objectives and Key Results) helps in goal alignment and increase collaboration and productivity. So if youve completed at least 70% of your aspirational OKRs, consider it a success! If you need a distraction-free space to organize your thoughts as you write your OKRs and tasks, try ClickUp for free today! About Us; . But how do you reasonably measure the trust level among employees? Decent Objective: Expand our services to offer more value to enterprise clients. This is why they are always swamped with tons of documents to process. Break down the 5 steps for writing good OKRs in a Sales team. Source: Mint Intuit Your hypothesis is that by growing good reviews and active commenting, you can make your voice heard and showcase your expertise to potential new clients. With the Objective focused on the review websites, forums and groups you start thinking: If we manage to start engaging discussions anywhere on the web, people should pick them up, and the volume of brand mentions would increase. In order to determine the answer to that question, the team has to put their heads together and have a discussion that could go like this: Answer: We have a lot of overdue payments (causing contractual penalties) and late financial reports although we are always busy and always in a rush. 8 more examples of OKRs for businesses. Necessary cookies are absolutely essential for the website to function properly. Try the OKR writing assistant to test the quality of your Objectives and Key Results. Third-party reviews have more credibility than our own website messaging. Teams are the subject-matter experts and owners of the work, Assign a Key Results champion to monitor and lead weekly/monthly OKR check-in meetings. Objectives and key results should be easy for others to understand. Objective 1: Increase the efficiency of operations KR 1: Reduce average task completion time by 25% KR 2: Increase overall customer satisfaction ratings by 50% Objective 2: Streamline communication within the operations team KR 1: Implement a new project management tool and train all team members on its use Key result 2: Conduct monthly pulse surveys to gauge employee sentiment. Increase data security. These 20 examples should spark your growth team's interest in working with the OKR methodology. kr2 Spend 95% of authorized capital project dollars by the end of the fiscal year. People, resources, and schedules are rearranged to ensure they get done. SEO (Search Engine Optimization) OKR examples Objective: Increase SEO ranking Key results: - Increase domain authority (DA) from 50 to 70 - Increase the number of backlinks from 1,000 to 2,000 - Increase monthly organic traffic from 30,000 to 60,000 - Keep the visitor to lead (organic) conversion rate at 3% Objective: Improve website engagement Bonus: See how Spekit uses ClickUp to track quarterly OKRs! Some intervention is clearly needed. Click on the Goal name within a ClickUp task to jump to the Goals page. Here are the 5 steps to writing Team OKRs: Lets move on to the details on using OKRs! Try in Mooncamp. People dont seem to know how to work together effectively and they tend to avoid team meetings and dont ever take a proactive approach to solve problems. Q2-2021 Dispute Ratio. Sure,Googleand tons of other businesses useOKRsto manage theircompany goals. So here is a measurable outcome the finance team would need to deliver: KR3: Speed up payment processing time from application to paid from 16h to 8h. KR2: Maintain and exceed average weekly interactions (comments, shares) of 50. KR 2: Generate more than 100 leads by attending at least five B2B industry events. Example 1. Or add OKRs to Weekdone and start tracking! Help these teams to decompose what they do into repeatable steps and then find metrics (and key results) which demonstrate that their day-to-day capabilities are improving. Look at your data, and understand which metrics are performing well and which ones might need attention. 1. Moreover, project managers successfully use OKRs to improve their internal processes and create a habit of continuous . Break down the 5 steps for writing good OKRs in a Finance team. Setting OKRs may seem simple: you come up with an inspiring Objective, write measurable Key Results and start executing right away. It is a goal-setting framework used by individuals and teams. We will try reaching out to our existing clients and asking them to publish reviews. If youre more of a visual learner check out this vlog on writing effective OKRs! What is the difference between OKR and Scrum? If you aren't sure where to start with writing your OKRs, take a look at our OKR examples including company-wide examples, OKR examples for executives, and OKRs for specific departments in your organization. Objective 1: Attract new visitors with the weekly newsletter. OKR Examples for Payroll #8. . OBJECTIVE: Launch the new monthly newsletter successfully. Choose a related job position from the group below: Objective: Create a successful recruitment LinkedIn outreach campaign for Senior Engineering experts, KR1: Conduct seminars in universities & collect over 100 emails for the talent pool, KR2: Harvest LinkedIn to source 250 potential new candidates, KR3: Redesign our careers webpage to drive 5% increase in website applicants, Objective: Research & improve best job advertising practices, KR1: Review competitors hiring campaigns and gather 3 insights we could use, KR3: Increase average qualified candidates per advert from 10 to 15, Objective: Improve internal communication and workflows to reduce rework and misalignment, KR1: Moderate 13 alignment sessions between CS and Development with at least 80% of team members attending, KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations, KR3: Organize 7 team presentations with each team presenting their internal wins and challenges, KR4: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10, Objective: Improve the new-hire onboarding process in the Product team to ensure talent retention, KR1: Complete 5 sections of the must-have onboarding toolkit, KR2: Interview 7 team members about their own onboarding experience and what they would improve about it, KR3: Achieve average onboarding satisfaction score of 8/10 points, Objective: Research improvement opportunities for a better onboarding process, KR1: Interview 6 department heads about their current onboarding process, KR2: Interview 10 new joiners to collect feedback on the onboarding process, KR3: Research 5 competitors onboarding practices for different departments, Objective: Understand employees training needs and implement a training program, KR1: Interview 80% of employees and list the top 3 key competencies that need to be developed, KR2: Complete 3 key competency training sessions with an average score over 80%, KR3: Follow up with all participants and 70% feel more confident with work tasks, Objective: Improve our presence on relevant review websites, forums and groups to nurture leads with high buying intent, KR1: Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average), KR2: Increase the number of published reviews from 10 to 50 on Capterra, KR3: Achieve 60+ demo requests from discussion forums & groups, KR4: Make sure 80+% of demo requests are further qualified as good leads, Objective: Improve our content distribution via forums and communities, KR1: Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebook, KR2: Prepare 40 post templates to distribute our blog articles in the comments section, KR3: Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communities, Objective: Improve the SEO of our cornerstone content, KR1: 10 cornerstone content articles has 5 or more backlinks, KR2: Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+, KR3: 15 cornerstone content articles has at least 10 internal links, KR4: 100% of our cornerstone content loads in 3 seconds or less, Objective: Improve community management to encourage positive word-of-mouth, KR1: Increase the # of referrals from clients 2% to 15%, KR2: Grow the newsletter contact base from 1000 to 4000 people, KR3: Increase the number of signups from the testimonials page from 200 to 500, Objective: Establish a strong brand presence in the new city to put our name next to the biggest local competitors, KR1: Get 5 earned placements in local media, KR2: Collaborate with industry influencers that drive pre-orders worth $100,000, KR3: Achieve 5000 mentions on social media of our brand name next to the biggest local competitors, Objective: Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs), KR1: Increase email marketing MQLs from 100 to 150, KR2: Increase AdWords MQLs from 70 to 100, KR3: Increase organic search MQLs from 45 to 60, Objective: Revamp our approach to promoting virtual events to improve outbound marketing performance, KR2: 200+ prospects from conferences, exhibitions and networking events, KR3: 100+ qualified leads from outreach campaign, Objective: Improve our Google Ads campaigns on the UK market, KR1: Run 10 Google Ads campaigns for 10 different target groups in the UK, KR2: Increase paid new visitors in the UK from 1000 to 2500 per month, Objective: Increase community engagement on our social media pages, KR1: Increase the number of posts with 30+ comments from 2 to 30, KR2: Convert 60% of new leads coming from influencers, KR3: Increase average Instagram Stories views from 5,000 to 10,000 on average, Objective: Improve the way we nurture relationships with potential customers at an early stage, KR1: Increase the number of second meetings booked from 10% to 40% on average, KR2: Improve the email response rate from 5% to 10%, KR3: Receive at least 50% of lost deals replying to the why not us survey, Objective: Increase the quality of our sales approach, KR1: Have all (10) salespeople listen in to at least 3 product demos of other team members, KR2: All (10) salespeople complete best practices sales process training with 80% test score, KR3: SQL to Win rate improves from 35% to 45%, Objective: Research early-stage customers expectations and needs so we can improve the areas that actually matter, KR1: Watch 100 early-stage product usage recordings and summarize learnings, KR2: Get 30 interviews from early-stage customers, KR3: Analyze all the learnings and agree on the 3 main areas to be worked on, Objective: Get different customer types to complete their respective jobs in the product faster in the first entry, KR1: Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %, KR2: Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %, KR3: Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %, Objective: Improve user onboarding and activation experience, KR1: Increase self-serve activation rate from 15% to 30%, KR2: Reduce time to wow moment (using your main feature) from 4 days to 1 day, KR3: Increase profile completion rate from 40% to 85%, KR4: Improve paid trial conversion from 27% to 35%, Objective: Allow more personalization opportunities to create an emotional attachment to the product, KR1: Increase the number of users who customize their personal dashboard from 20 to 45 %, KR2: Enable the most commonly asked customizations and get at least 1000 users to change at least one of them, KR3: Reduce the users usage drop-off after 40 days average from 60 to 40 %, Objective: Find the product-market fit for the Ideal Customer Profile (ICP), KR1: Conduct 15 problem interviews with buyers that match our ICP, KR2: Get an internal feedback score of 10/10 from the sales team, KR3: Get usability score above 8/10 on UX mockups from 15 existing customers, KR4: Test top 5 ideas that come from the interviews, Objective: Increase the number of new features in the pipeline, KR1: Total # of new features in consideration, estimation, or planning stages increased from 2 to 5, KR2: Increase the total # of new features in active development from 3 to 7 per quarter, KR3: Increase the total # of new features released from 3 to 5 per quarter, Objective: Make the office a desirable place to work, KR1: Gather feedback from 80% employees on improvement ideas, KR3: Confirm improvements in discussion with 10 people, Objective: Improve internal document management system, KR1: All 7 teams agree and implement folder structures, KR2: 7 teams complete the move and consolidation of 100% of a document to the new structure, KR3: Collect feedback from all users and over 80% are positive, Objective: Test A, B, C tools to select the best one, KR1: Test the development process with A, B, C tools on 6 different features, KR2: Evaluate tools A, B, and C with 4 main parameters (1-speed, 2-accuracy, 3-security, 4-integration with other tools) to determine which one matches our needs, KR3: Test the tool with the highest matching score developing 5 more features to ensure consistent results, Objective: Support Marketing with designed content that catches more attention, KR1: Add infographics to our blog post and achieve 100 downloads per post on average, KR2: Update current ad designs to increase ad clicks from 11k to 20k, KR3: Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%, Objective: Become a strong design driven company, KR1: All 7 teams participate in the new guidelines presentation meeting, KR2: All 24 of our software page layouts have been updated based on new guidelines, KR3: All 7 teams have their public and shareable materials only with our design, KR4: Employee survey confirms that 90% of employees feel that we stick to our design more then before, Objective: Improve budgeting transparency and update speed, KR1: Confirm structure meets the needs of 5 Teams Leaders and CEO (6 people), KR2: Reduce expense submission entry from 30 days to 7 days, KR3: Maintain expense to revenue ratio of 30% or less, Objective: Improve satisfaction with customer support team, KR1: Increase good and great ratings from 40 to 60, KR2: Develop 15 full answers to common questions, KR3: Improve first time response rate from 60 to 30 minutes average, Objective: Be excellent and customer-centric in whatever we do, KR1: All 6 teams have an internal brainstorm meeting: How can we improve? Lets explore an OKR example for the finance team where company A has an overarching Objective Improve cross-team collaboration. Marketing OKR examples 9. Regardless of what industry or market youre in, competitors are consistently grabbing opportunities to address the pain points of your shared target audience. . (Hint: this is where youll convert good OKRs to effective OKRs! A1: Team managers are not sending primary documentation (receipts, bills, invoices) to us on time and submit their payment requests too close to the payment deadline causing issues with unexpected fines and going over the planned budget. The answer is simple: you shouldnt put your KPIs into your OKRs. Company OKR examples 3. Target stability of 99.5% in the first 4 weeks after implementation. OKR achieves this by organizing employees and the work they do . Here, the top management and everyone else relate their objectives andkey resultstogetherto make a cohesive plan. This quarter, wed like to focus on understanding our clients decision-making process, communicating our expertise through relevant software review websites (like Capterra), and building up our credibility online. Present research findings on interesting OKR themes to write about. Therefore, it's critically important to make sure you're setting CEO-level goals effectively. Now lets look at the sales OKR example. So, in the team discussion, it became obvious that team managers are struggling when submitting payment requests to the financial department, and its not clear to them how invoices and receipts should be handled. Decent Objective: Adjust internal workflow to respond faster to customer needs. 5 0 3. Moreover, Objectives and Key Results are a great reflection mechanism to understand . To help set effective executive-level goals, here are some OKR examples for CEOs you can refer to. An objective answers the question: Whats the immediate problem, change, or desired outcome we want? Objective: Increase revenue by 30 . KEY RESULT: Maintain a sales pipeline of qualified leads valued at least $500K quarterly. Choose a related job position from the group below: Recruitment Manger These cookies do not store any personal information. Women make up at least 40% of all team members. Action-oriented and concrete Few in number, think 5 or less Some examples of objectives: Increase international customer base Increase recurring revenue Scale system performance Foster a more inclusive company culture Improve cross-team communication "OKRs are really ambitious. Whenever you stumble across an example and think "this is good, I can take inspiration from this", make sure that the example follows the general guidelines for a great OKR: Specific - don't create fuzzy OKRs but zoom in on what you want to move, achieve or improve.
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