45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. Currently, you are using a shared account. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Yahoo Finance. Are you interested in testing our corporate solutions? These factors include: 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. An average of 14.9 million people watched a regular season game in the NFL in 2020. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. 32% of UK adults never watch live sports on TV. That said the EURO final was the most-watched sporting event in 2021. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. An average of 4.7 billion people worldwide watch the Premier League every year. Show publisher information Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. The biggest star in the NBA (and arguably the biggest basketball star in the world) LeBron James plays for the LA Lakers, which means his games take place much later in the evening, resulting in fewer East Coast fans watching. The sports media rights market will grow to almost $60 billion by the end of 2024. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Recent trend What is your favorite sport to watch? This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. 4. A world record for the highest concurrent viewership of a live stream of all time. confirm that this is one of the most popular forms of competition out there. All data is sourced from Fluents portfolio of owned and operated media properties. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. 2. Pages: 25 This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. The FIFA World Cup3.3 billion viewers. 2015 ICC Cricket World Cup (2.2 billion) 10. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. 6. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. You only have access to basic statistics. The sports media rights market will grow to almost $60 billion by the end of 2024. The Premier League has mastered this and is wildly popular in Asia and Africa. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. As t. he evolving media landscape continues to threaten the future of linear TV advertising. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. Last year, for example, persons 25-54 in BBO homes made . The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Sportspromedia Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. Sportspromedia More than 458 million viewers watched eSports in 2019. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. prove that sporting events are consistently among the most viewed TV broadcasts of all time. Please do not hesitate to contact me. 9. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. How the World's Biggest Sports Properties Engaged Fans in 2020 . According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. As a Premium user you get access to background information and details about the release of this statistic. However, it has proved more challenging for some sports than others. September 10, 2020 at 1:56 pm ET. This website uses cookies to improve your experience. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. )=volunteered response. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. As soon as this statistic is updated, you will immediately be notified via e-mail. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. Virtual sports and virtual sports betting have been on the rise in the last couple of years. Activate. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. This statistic is not included in your account. We also use your market data in our Strategic Business Process to support our business decisions. 2022 Sports Viewership Statistics: How Many People Watch Sports? The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. Sports. The Cricket World Cup2.6 billion viewers. Roundhill Investments Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. At no point will consumers personal information will ever be disclosed. Ensuring that sports are where fans are. Stats on. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. The USA17% stream sports, while 53% watch sports on television. According to Statista, 20% of British fans spend less than one hour a week watching football matches live on TV. 22 live channels. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. The sports viewership value chain is made up of sporting events. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. Football/soccer (35%), swimming (30% . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. All data is sourced from Fluent's portfolio of owned and operated media properties. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. This year's Super Bowl game highlighted this in clear figures. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. Fluent attracts a massive audience across its network of owned media properties. Required fields are marked *. 2008 Summer Olympics (3.51 billion) 4. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. Statista assumes no According to a. , eSports saw around 458.8 million viewers worldwide. In 2019, MLB had an average of 28.5 million prime time viewers. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). Please do not hesitate to contact me. The average TV viewership for the NFL in 2019 was 16.5 million per game. The biggest audience of the season was the. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO But do you know which events have the most viewers? Sports TV ratings data. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. Boston But BBO homes are interested in more than just professional football. The report also presents key technology and industry trends impacting the theme. Then you can access your favorite statistics via the star in the header. However, viewership on half of the local Regional Sports Networks is up. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. Liverpools win over Manchester City in November drew an. show that Woods is clearly a big driver of interest. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. The 2019 MLB averaged 28.5 million prime-time viewers, 8. You need at least a Starter Account to use this feature. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The figures, compiled by Nielsen . In the modern world, there are many ways to watch a game. Full trend for top-ranking sports For each of the following,. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. . The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. Please create an employee account to be able to mark statistics as favorites. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. All orders are processed in US Dollars only. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Some additional basketball datasets include data on previous . The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. liability for the information given being complete or correct. [Online]. of 2019. Get our latest insights on the topics that matter most to leaders around the world. NFL viewership has been low, dating all the way back to the 2016 season. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Discover courses and other experiences that bring out whats best in you, the people around you and your entire organization. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars).
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sports viewership data