This shows that even with a lower level of single mentions, Coca-Cola generates more shares and likes with its marketing effort. The Coca-Cola Company has a revenue of around $31.85 billion. of strong celebrity endorsement and the World Cup. Rather, they focus on storytelling and facial expressions to resonate with audiences through emotion. By this point, Pepsi was seen as a fierce competitor within the beverage industry. A personal reading copy not an attractive gift. This urged consumers to find bottles with names of loved ones to share. Pepsi X and Holiday spice has more caffeine then regular Pepsi and is similar to the energy drinks but is not sold in the US. Yet by the end of the year, it was clear the "mistake" had actually helped Coca-Cola's sales, allowing . Marketing campaigns of rival soft drink producers The Coca-Cola Company and PepsiCo, Learn how and when to remove this template message, "COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars', "1975: Cola wars heat up with launch of Pepsi Challenge", "The Birth of a Refreshing Idea: Coca-Cola History", "COKE VS. PEPSI: The Amazing Story Behind The Cola Wars", "Coke vs. Pepsi: The Story Behind the Biggest Marketing Rivalry in History", "Cola wars: A social and political history", "How the 'Blood Feud' Between Coke and Pepsi Escalated During the 1980s Cola Wars", "The biggest rivalry in Atlanta on Super Bowl weekend has nothing to do with football", https://en.wikipedia.org/w/index.php?title=Cola_wars&oldid=1133399652, CS1 maint: bot: original URL status unknown, Articles needing additional references from May 2012, All articles needing additional references, Wikipedia articles needing rewrite from July 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 13 January 2023, at 16:11. We can define both soda brands strategy as comparable and defensive, with a clear focus on the US for Pepsi, and a more international approach for Coca-Cola. . In the mid-1990s, Pepsi launched its most successful long-term strategy of the cola wars, Pepsi Stuff. He then discovers that its actually stocked with Pepsi! Fast forward, a hundred years later in the 1980s, the soda war between Pepsi and Coke was full force for a while ending in a brief victory for Pepsi and a product failure for Coke (Gutierrez, 2021). @JoshAllenQB pic.twitter.com/FcNSIPzYdu. Coca-Cola's flagship beverage has a larger share of the soft-drink market than PepsiCo's main product (via Statista). When Buzzfeed conducted a blind taste test of Coke and Pepsi, tasters had a hard time telling the difference. won with all year long stronger engagements. So the original Original Coke cocaine and all can also claim a more colorful origin story. Once the syrup was made, he took it to a local pharmacy and mixed it with carbonated water. The company figures for the third quarter of 2018 show that the two companies . In the last decade Pepsi's market share has dropped while Coke has risen. coke vs pepsi celebrities. [11] This line of commercials led to the court case Leonard v. Pepsico, Inc., which was chronicled in the 2022 Netflix show Pepsi, Where's My Jet? Coca-Cola also enjoys a higher market capitalization on the stock exchange, with $204.87 billion value versus $159 billion for PepsiCo, by end of January 2019. Given the rapidly changing consumer trends, as thirsty customers are craving for less sugary and more natural refreshment solutions, the Coke vs Pepsi war is at its peak. For example, Coca-Cola's iconic "Holidays are Coming" ad campaign has become synonymous with the holiday season for many people around the world. #PepsiHalftime won the branded hashtag battle during the 2019 Super Bowl. Prices for coke and pepsi vary by the flavor and size; current prices for these are available on Amazon.com: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. Conversation Clusters and theme clouds will identify the overarching themes around an industry or topic, and help you understand what's top of mind for consumers. Consumer backlash to the change led to the company making a strategic retreat on July 11, 1985, announcing its plans to bring back the previous formula under the name "Coca-Cola Classic". They launched New Coke and canned the old in 1985. Another aspect of marketing is knowing whether or not you can justify upping your products price. Thats when a pharmacist in Atlanta, Georgia named John S. Pemberton created what was originally a bottled medicine. Still, Coke's net income for 2021 was $9.7 billion while Pepsi's net income was $7.6 billion for 2021. Pepsis Super Bowl 2019 ad sneak-preview tweeted by Cardi B created strong momentum for the brand. Jun 25, 2016 - Celebrity endorsements are very valuable. Coca-Cola boasts 109 million fans on Facebook, compared to 37 million for Pepsi. On a global level, Coca-Cola generated 12.2 million brand mentions and 117.2 million engagements from Feb 2018 to Feb 2019. Enter here for the chance to win exclusive prizes like https://t.co/Qoh9OQTNNi gift cards or a trip to the Stanley Cup Final! When it comes to fresh, healthy juices, you might prefer Coca-Cola's Odwalla over Naked. PepsiCos NFL 10-year exclusive brand partnership costs them an estimated $90M per year in fees, including all their brands. It supports and donates regularly. The campaign was so successful, they expanded the number of names from 250 to 1000 by the end. Both companies ran television ads during the Super Bowl, as Coca-Cola aired the commercial "A Coke is a Coke" just before the Super Bowl's National Anthem, while Pepsi ran a series of ads with the tagline "Is Pepsi OK?".[12]. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the viral outcome can strongly differ from event to event as other factors may interfere with the brand message. Many of the brands available from the three largest soda producers, The Coca-Cola Company,[13] PepsiCo[14] and Keurig Dr Pepper, are intended as direct, equivalent competitors. Both companies follow the same strategy. Give me a break, Twitter wasnt around in 1975. We then add the 30 second Pepsi ad broadcasting cost of 5.25M (2019 figures). Their brand tone and voice is friendly and happy, encouraging consumers to feel joy. This was also the time Pepsi began marketing to the Pepsi Generation, referring to younger beverage consumers. The best way to understand this legendary rivalry and learn some lessons from it is to dive into the story behind the Coke vs. Pepsi marketing match-up. For that moment in time, the underdog, Pepsi, was the victor. Around this time, the company was selling around 100,000 gallons of its product per year. By the 1960s, Coca-Cola products were being displayed in some way in so many films that the company opened an L.A. office to ensure authenticity with how its brand was represented. https://t.co/QwXMEk8UI2 pic.twitter.com/gUrtKWGxfQ. Jumping to 2021, and Coke's slipped to 16 out of the top 100, with a no-show from Pepsi. During the early years of the Coke vs. Pepsi match-up, Coke had the edge thanks to a series of memorable and impactful ads. Sadly, this upward trend didnt last long. Yep, the Pepsi Challenge morphed over time. In contrast, Pepsi has a younger fanbase and is seen by its audience as young, trendy, and edgier, compared to Coke. The Great Depression caused Pepsi to file for bankruptcy twice, once in 1923 and again in 1931, due to sugar shortages. changing consumer trends, as thirsty customers are craving for less sugary and more natural refreshment solutions, the Coke vs Pepsi war is at its peak. It officially became Pepsi from a Greek word meaning digestion in 1898. In the past five years, Coke has gained 22.13% of market shares, while Pepsi has gained 49.20%. Pepsi experienced a marketing failure in 2017 when model Kendall Jenner offered Pepsi to a police officer amid protests in its commercials. ", Unpopular Opinion: Why Pepsi Is Better Than Coke. The company launched Diet Coke in 1982, which became the most popular diet soda drink on the planet, according to CBS . In 1915 they went on to open a manufacturing plant in the Philippines. The slogan used at the end of the commercial said, the choice of a new generation, ultimately introducing Pepsi as the soft drink for young audiences. Coca-Cola also enjoys a higher market capitalization on the stock exchange, with $204.87 billion value versus $159 billion for PepsiCo, by end of January 2019. Despite a high-profile misstep with Madonna in 1989, Pepsi has continued to attract big-name pop stars for its ads. Three months later, Coke returned to its classic recipe. . Since 2004, Coca-Cola has been the clear market leader in soft drink sales. The top brass at Coca-Cola didn't anticipate the ensuing backlash. Lockdown closed - amongst other things - bars, restaurants, and venues, and with Coca-Cola as the undisputed winner with regard to big-name restaurant contracts - McDonalds, Burger King, Subway, etc. At 36and 77 years old respectively, Hill and Scorcese are a combined 113 years of age. The cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Pepsi is at a tie with Coca-Cola in North America Eventually, the company got back on its feet thanks to major business changes such as a new headquarters and company president. At the time, Coke had already been on the market for 12 years. You may find our food industry trends report - Twitter Birdseye Report - a useful read. The company debuted its own radio-friendly ditty, called Coke Time, in 1953. Advertising is geared toward young people in order to build lifelong loyalties and pull at their discretionary dollars (via Marketplace). During World War II, Coke developed a reputation for its nickel bottles so much so that the term nickel Coke was commonly used in everyday conversation. And, so you can present your results to your boss, to prove that your social media strategy is bringing a ROI. Another marketing tactic both companies have used successfully over the years is product placement a marketing technique that traces its origins to the late 1920s. Check out our Super Bowl LVI report, for the latest analysis and insights from the Big Game! With its attempts at youth appeal, Pepsi produces better commercials overall. Some include Frito-Lay, Tostitos, Cheetos, Mountain Dew, Kevita, Naked, and several more. Research shows consumers see Coke as honest, wholesome, cheerful, and down-to-earth. Terms of service, Europe - Talkwalker Sarl: campaign that sold cans of Coke with the most common first names printed on the label. This needs to be tracked properly in order to take corrective measures. Despite this drop in ranking, Coca-Cola remains the leading carbonated soft drink - CSD - brand in the US - volume share 44.9%. Subsequent studies with scientific controls found only modest differences between Pepsi and Coke. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. On the other hand, its proven that Coke is more internationally known than Pepsi. Proving that the companys strategy to invest in an international sports event and a pop band creates more buzz in the States than the one-day-hit Super Bowl for Pepsi. Their brand tone and voice is friendly and happy, encouraging consumers to feel joy. By HEATHER LIM. 33, Avenue John F Kennedy, L-1855, Kirchberg - Luxembourg, US - Talkwalker Inc: Both companies follow the same strategy, by hosting major sports events with massive impact on all generations of consumers and leveraging these events with K-Pop or rap musician endorsements to fuel Generation Zs viral gluttony. While both companies were founded in roughly the same time period . pic.twitter.com/aXJ5iC2OWl. In fact, grocery store sales began to favor Pepsi. They both buy category exclusivity in the World Cup and Super Bowl events, not only to convey a brand message to the masses but also for prestige reasons. You go see a movie and order a coke with your popcorn and they say sorry we only have pepsi. To further emphasize the elegance of Pepsi, the company introduced a swirl bottle in the late 1950s. A source reported that the revenue has downgraded from the previous years. If you are a global brand, you may decide to play a tactical national game to defend a strategic market share in a specific country. During this time, they also put out a new red, white, and blue logo meant to evoke feelings of patriotism and show support toward American troops. [2] The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola. Before the World Cup 2018 kicked off, Coca-Cola announced a new brand ambassador. This ad was . Of course, engaging content and copywriting is crucial when it comes to anything marketing-related. On the other hand, its proven that Coke is more internationally known than Pepsi. In 1900, singer and actress Hilda Clark were featured in Cokes ads (some of which were on tin trays an early form of practical product promotion) as the 20th century began. Ironically, the movie ends with the newly promoted exec using one of the companys airport vending machines to pass out Cokes to his family to celebrate. behind its rival in other parts of the world. Both brands saw declines from 2020. In 2020, Coke went to the Super Bowl to plug its new energy drink with not-so-hip celebrities Jonah Hill and Martin Scorcese (via Daily Motion). Consumers welcomed the diet and caffeine-free versions, but when Coca-Cola launched New Coke, in direct competition with Pepsi - changing the taste of the original - consumers rejected it out of hand. The underdog Pepsi called itself "The Choice of a New Generation" in the 1980s (via Business Insider). Pepsi noun Pepsi Cola is a trademarked cola Other notable names have included Britney Spears, Shakira, Katy Perry, Beyonce, Ricky Martin, and Ne-Yo. But when the war ended, the company felt it had a marketing presence that was strong enough to justify a price increase. If you go strictly by success, Coca-Cola is the clear winner. Name a celebrity endorser for each brand and how they reflect a different position in the market. PepsiCo merged with Frito-Lay in the 1960s, and now snacks make up about half of PepsiCo's revenue. But it was Coca-Cola creator Dr. Pembertons bookkeeper, Frank M. Robinson, who created the brands famous script logo in the late 1800s. From a strictly by-the-numbers standpoint, Coke is the winner since the company now owns more than 15 brands including Hi-C, Dasani, and Bimbo Bakeries. You decide. Building a better future means joining together as we move forward. The winners were Aaroh, who beat runners up Entity Paradigm by a narrow margin. Coke's branding has been about togetherness and sharing, from the iconic 1971 TV ad showing young people from around the globe singing, "I'd like to buy the world a Coke," to the famous Mean Joe Greene commercial and beyond. [9] Some think the decision to replace the original flavor was actually a strategic masterstroke to bolster Coke sales once it came back on the market, which it did; however, the Coca-Cola Company vehemently denies the claim. helped Pepsi win the mentions battle but Coca-Cola Pepsi aimed at being the new soda on the block, trying to subtly suggest that Coke was outdated and for older consumers. Both Coca-Cola and Pepsi have used social movements in their ad campaigns. Coke has primarily stuck with beverages and Pepsi has had a very lucrative foray into the snack food business. LOL#80sCoke #NewCoke pic.twitter.com/hASvGGptjV. While they still want flavor, limiting sugar intake and natural ingredients are top priorities. Coca-Cola Cherry, Diet Coke Cherry, Coca-Cola with Lemon, Diet Coke with Lemon. Meanwhile, South Korean boy band YDPPs mash-up with Pepsi early 2018 and Cardi Bs Super Bowl 2019 ad generated massive social media impact for Pepsi. Coca-Cola's social media strategy is all about community fun and support. Both rivals are under pressure to stay top of mind in terms of instant refreshment and indulgent choice. In contrast, Pepsi has a younger fanbase and is seen by its audience as young, trendy, and edgier, compared to Coke. While Coca-Cola spent $193 million on soft drink advertising in 2021, Pepsi spent $114 million. The brand generated 766,000 cumulated brand mentions and 11.1 million engagements directly linked to the brand and the 2018 World Cup, for a total engagement ROI of 0.18 EN/$. The great Cola Wars of the 1980s were a battle between Coca-Cola and Pepsi for dominance. Their first celebrity ad was in 1984 which included Michael Jackson dancing in the streets with a group of young kids. The World Cup and BTS speak to a larger audience. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on 1898 then to Pepsi in 1961. Theres an age-old question weve all been asked: Pepsi or Coke? Their. Meg is a member of the Talkwalker content team. You can never have enough NHL gear! With inflation, were now looking at around $60 million per year, concentrated on their soccer activity in one summer month. Coca-Cola Vanilla, Diet Coca-Cola Vanilla, Coca-Cola with Lime, Diet Coke with Lime. Pepsi comes in second, with a volume share of 25.9%. Pepsi also had a higher revenue at $65 billion, while Coke was at about half the amount with $32 billion. Powerade vs. Gatorade. Maybe after reading this, you'll agree. They spend an unfathomable ammount of money on marketing but you ask for a jack and coke at the bar and they don't even tell you it's pepsi, they just make the drink and that's it. On this Wikipedia the language links are at the top of the page across from the article title. The whole Coke vs. Pepsi battle almost became a moot point when World War I sugar rationing forced Pepsi to go bankrupt in 1923. The World Cup impact is way lower in the US, but BTSs notoriety in the States still led to 262,000 mentions during the presentation of the partnership with Coca-Cola. Say hi to Diet Coke and caffeine-free Coke! Meanwhile, South Korean boy band YDPPs mash-up with Pepsi in early 2018, and Cardi Bs Super Bowl 2019 ad generated massive social media impact for Pepsi. We are donating to 100 Black Men of America, Inc. as a part of the effort to end systemic racism and bring true equality to all. Am I the only one? With two versions of Coke on the market, Pepsi very briefly became the No. Coca-Cola traces its history back to 1886. Pepsis market cap was $229.3 billion. We know both companies are household names but Coke has a bigger brand presence across the globe, whereas Pepsi only dominates North America. Coke and Pepsi are the two of the most influential brands of beverages in the world. This post looks at Coke vs Pepsi - tone of voice, campaigns, social media, World Cup vs Super Bowl. Norwegian Cruise Line 's Pepsi soft drink selections include: Pepsi Diet Pepsi Sierra Mist Mountain Dew bubly sparkling water (lime, mango, or grapefruit) Gatorade As new menus are released, I'll update this space with the Coca-Cola products on offer. In writing for website clients, your work doesnt stop atcontent. Posting contests, promo offers, event sponsorship, partnerships, etc. The companys beverage was also a major part of the plot of the 1980 cult classic film The Gods Must Be Crazy, where a Coke bottle tossed from an airplane triggers a series of events. Coke is found in more fast-food restaurants than Pepsi (via Business Insider), including McDonald's, Subway, and Burger King. Crystal Pepsi and Blue Pepsi (had quick and fatal runs and didn't last long at all). Our Twitter is going to look a little different as we donate our social feeds to experts and partners sharing helpful information. Pepsi's logo utilizes the red, white and blue colors of the Flag of the United States, drawing on a strong sense of patriotism throughout its branding. Coke execs panicked. The two cola giants spent most of the 70s extolling the many wonderful virtues of their products in various ads. Interestingly, a significant amount of Pepsis higher numbers also comes from the 22 brands they own. Based on our 2018 World Cup report, Coca-Colas last sponsorship deal that we have details of, is from 2005, for $48 million per year for 8 years. North Carolina pharmacist Caleb Bradham introduced what was first called Brads Drink in 1893. That deal expired after the 2021-2022 season and Pepsi did not renew, reportedly moving marketing dollars into online advertising for Pepsi products. In the past five years, Coke has gained 22.13% of market shares, while Pepsi has gained 49.20%. In past years, both companies spent more than a billion dollars on advertising. Coca-Cola's portfolio, on the other hand, is all beverages. Stay tune ..BIG BIG PEPSI. The public strongly prefers one or the other; you generally wont find someone who enjoys both. [7], Coca-Cola advertising has historically focused on wholesomeness and nostalgia. More than a million copies of the jingle were placed in jukeboxes across the United States. Of course, Coca-Cola shares promotional content, but it wears its heart on its sleeve. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters (e.g., the Coca-Cola polar bears mascot and Santa Claus around Christmas). . Pepsi is a better investment. Billy Joels classic, chart-topping 80s hit We Didnt Start the Fire refers to the rock and roller cola wars, a nod to the infamous marketing battle between Coca-Cola and Pepsi. We can define both soda brands strategy as comparable and defensive, with a clear focus on the US for Pepsi, and an international approach for Coke. These results show that Pepsi got less return on investment on social media this year compared to last year. From a North American perspective, the Super Bowl helped Pepsi win the mentions' battle, but Coca-Cola won with all year long stronger engagements. Sticking with the financial argument, PepsiCo has fared better than Coca-Cola during the COVID-19 pandemic. After seeing the positive response from his Pepsi creation, Bradham dropped everything and solely focused on building his new company. Around the same time, Pepsi started selling its beverages in cans. Sponsorship of the sponsored Super Bowl halftime show features gets a big push. [8], During the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to Diet Coke and competitors products, the company considered a change to the beverage's formula and flavor. In 2019, Coca-Cola led the brand valuation game, ranking number 6 compared to 29 for Pepsi on Forbes World's Most Valuable brands. The Super Bowl 2019 generated cumulated 261,100 mentions and 1.6 million engagements for Pepsi directly linked to the brand and the event, in the 30 days the US media covered the game, for a total engagement ROI of 0.07 EN/$. Positive sentiment was dominated by flavor. Marketers are interested in how both brands handle this challenge in terms of market share, sponsorships, brand endorsements, and social media strategy. While Pepsi was marketed to compete with Coke, the original cola beverage was formulated by a Confederate Army vet who sought a substitute for the morphine he had become dependent on during the Civil War - at least, according to The Street. In the 1970s, Coke played off of the opposition to the Vietnam War with an iconic campaign that has become part of popular culture with its Id Like to Teach the World to Sing ads for the cola company. Pepsi moved much of its ad dollars from soft drinks to Frito Lay products. Both rivals are under pressure to stay top of mind in terms of instant refreshment and indulgent choice. Brand rivalry was born. Yep, I know, out of date. That's nice for you, except that Coke just announced it was discontinuing Odwalla due to a lack of sales growth (via San Francisco Business Times). A review of the Coke vs. Pepsi marketing feud isnt complete without a look at each brands now iconic logos and the colors used. The cola company also sponsored Jacksons highly successful Bad Tour. How to Create Stronger Relationships Within Your Culture, The Ultimate Guide to LinkedIn Company Pages, One Source of Truth: How to Consolidate Reports, 4 Expert Tips to Design Optimized Landing Pages, Pepsi or Coke? Forbes reports that to reach younger consumers, Pepsi has tapped many celebrities over the years, ranging from pop stars to rap . For instance, if a movie was set in an earlier period, Coke would make sure the advertising depicted was in line with the type of bottle distributed during that time. during the 2018 Super Bowl, compared with the 2019 event. . Pepsi, the blue contender, is linked to the NFL since 2002. Snack foods are one of the few business sectors doing well during the pandemic. In its goal to stand out from Coca-Cola, Pepsi has created a brand persona that - not in a negative way - is a bit more grown up. How do the companies position their brands to differentiate their products? Even if youre not familiar with this particular tune, its safe to assume youre well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. We know both companies are household names but Coke has a bigger brand presence across the globe, whereas Pepsi only dominates North America. Pushing its product as a beverage to accompany food, the brand regularly posts recipes. Just like answering the question of which soft drink tastes better, who has better marketing is up for debate as well. Am, Maroon 5, and Selena Gomez. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Coca-Cola will start pulling Odwalla off store shelves in August. Each of the brands have used celebrity endorsers. According to research, Coke's market measure is over 40% while Pepsi trails at a market share of over 30%("Coke Vs. Pepsi: By The Numbers," 2014). Walking to the beat of a different drum, she swears that shes only wearing black until a darker colour is invented. One Comic / Magazine (s). TheForresterNewWave:AI-EnabledConsumerIntelligencePlatforms, 33, Avenue John F Kennedy, L-1855, Kirchberg - Luxembourg, 7415 Southwest Parkway Bldg. We know Coke is winning the cola wars. Globally speaking, Coca-Cola heads the brand valuation game, ranking number 6 compared to 29 for Pepsi on Forbes Worlds Most Valuable brands in 2019. This dual strategy seems to pay off as the younger generation likes to follow and comment on their pop idols online. Theyre known for working with high-profile celebrities. Both brands invest heavily in teen music bands and celebrity endorsement. But in many other ways, its not changing at , All rights reserved Content Writers LLC. Pepsi had a bigger impact with branded mentions during the 2018 Super Bowl, compared with the 2019 event. . Coca-Cola Black Cherry Vanilla, Diet Coke Cherry Vanilla, Coca-Cola Blk, Coca-Cola with Orange (sold in the UK) Coca-Cola Raspberry, Diet Coke Raspberry, and TaB (original Diet Coke, still available in some countries), Pepsi Diet, Pepsi, Pepsi max, Pepsi One, Caffeine Free Pepsi, Caffeine free Diet Pepsi, Pepsi Throwback, and Pepsi Next, Wild Cherry pepsi, Diet wild cherry pepsi, Pepsi Lime, Diet Pepsi Lime, Pepsi Jazz in two flavors (Strawberries and Cream and Black Cherry Vanilla), Pepsi Twist (lemon flavored in both regular and diet varieties). 6, Suite 500 #131 Austin, TX 78735-8998, APAC - Talkwalker Pte. according to Forbes magazine. Diet Coke passed Pepsi for second place in 2011 as Pepsi cut back on traditional advertising. However, the Pepsi Challenge was a marketing campaign and not scientific study. Note that Pepsi owns food brands while Coke owns beverage brands only, like Fanta, Dasani, Sprite, Smartwater, and so on. Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Pepsis got a lot to give to drive this idea even further. Cokes first movie appearance, however, was actually in the 1946 holiday classic Its a Wonderful Life, where an ad can be seen behind the store counter.
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